Category Archives: Books

Washington Post: On Success with Michael Berland: Outsiders are ‘in’



Outsiders are ‘in’
By Michael Berland
Published May 24, 2010

Q: What’s a politician to do? Voters rejected the incumbents in this week’s primaries in Pennsylvania and Kentucky (and Arkansas Democratic Sen. Blanche Lincoln faces a runoff), shirking experience for new faces. What is so attractive about upstarts? In your experience, are you more likely to achieve success as a wise insider or a brash outsider?

The best prospect for making a difference and achieving real success is an outsider.

Outsiders can bring a fresh perspective and new ways to solve problems — they haven’t been “corrupted” by politics as usual and the insiders game. It’s not about anger or narrow ideology; it’s about competence and leadership and a fresh start.

One outsider I have worked for and admire is Mike Bloomberg. He ran for office as a leader, not a politician. He brought in new ideas from outside that cut across party lines and was willing to do what it took to achieve results.

And he was not beholden to special-interest groups. He has helped break through the gridlock and has brought a very different spirit to the political environment in New York.

Reality TV – Trump’s Secret Weapon!

Presidential primary politics are the ultimate in reality TV

Reality TV is all about getting to know the characters. The camera makes you feel like you build a relationship with this person…

…whether they are a star already – think Dancing with the Stars or Celebrity Apprentice

…or because the reality TV makes them famous – think American idol or Jersey Shore

There are three key elements that make reality TV work

– Controversy/ Conflict / dirty tricks

– Uncertainty of what will happen next

– Sex scandals

Primary politics have all 3!

In fact, primary politics have the best elements of Survivor and the Biggest Loser (or the Amazing Race?):

– which candidate will the voters throw off the island?

– which candidate has the will power, endurance and self sacrifice required to make it to the end?

Primary season lasts so long that it actually turns into its own form of reality TV:

Isn’t the 24/7 cable news cycles just as intimate, invasive and voyeuristic as MTV’s the Real World or Jersey Shore?

Through the lens of reality TV, it is no coincidence that Donald Trump has raced up the polls among Republican primary voters. He has the all the elements of controversy, uncertainty and sex – and is a veteran at handling the challenges and surprises of the format.

Trump knows how to find provocative issues that will stir up the electorate and he has the Republicans wondering what his next move will be.

Trump knows a thing about reality TV – after 8 years “the apprentice” still tops ratings week after week.

Don’t discount Trump’s impact on the 2012 primaries. This is his specialty!

Washington Post: On Success with Michael Berland: A golden opportunity



A golden opportunity
By Michael Berland
Published April 26, 2010

Q: U.S.-made cars are now held in higher regard by American consumers than Asian-made vehicles — a significant turnaround in public opinion. Is this the result of negative publicity about Toyota or have Ford and other U.S. carmakers made the changes needed to change the perception about their vehicles? How hard is it to transform a person or product’s reputation once it’s set in people’s minds?

We live in a fluid culture, where things change and opinion changes. That is a good thing.

Toyota’s troubles could not have come at a better time for the American auto industry.

This is true from both a consumer point of view and a businessperson’s point of view.

(It seems like just yesterday you couldn’t sit down on an airplane or a commuter train without the guy next to you reading the bestselling business books on “the Toyota way” about the company’s successful business philosophy.)

Toyota had a long way to fall in the eyes of the American consumer. But fall they did. And to be sure, American car companies stand to benefit.

But the schadenfreude that GM and Ford must surely feel at Toyota’s misfortunes is not enough to carry them laughing all the way to the bank.

The new study showing that Americans are giving domestic autos a new look means the American car companies have a real opportunity, once Toyota’s troubles fade from the headlines, to re-invent themselves in the court of public opinion and appeal to new car owners.

Lucky for Ford and GM, America is all about comebacks. And we’re a culture that respects them.

Parade Magazine: What’s Your Money Personality?, a new survey by Michael Berland

What’s Your Money Personality?
By Michael J. Berland
Published: August 29, 2010

When it comes to personal finances, most of us belong to one of five types, according to a recent PARADE survey by public-opinion expert Michael Berland.

Where do you fit in?

DO-RIGHTS (36%)
Do-Rights keep budgets, avoid debt, and save for the future. When they need advice about money, they tend to ask experts.

RENEWERS (28%)
About 75% of these middle-aged Americans live paycheck to paycheck. They’ve made major cutbacks since the financial crisis and want to start saving, but they find it difficult to stick to the budgets they’ve set for themselves.

UNSECURE WOMEN (15%)
Most of these single women earn less than $40,000 a year, and two-thirds say they’d quickly be in serious financial trouble if they lost their current source of income. Many say they feel embarrassed about their personal finances.

STARTERS (12%)
These young singles are optimistic about the future. They know they should pay more attention to their finances but say they’re too busy pursuing other goals.

OPTIMISTIC AVOIDERS (9%)
These married homeowners make higher-than-average salaries but say they save less than they should and make too many impulse purchases. Nearly two-thirds of this group would rather let their romantic partners handle the finances.

Read the full article

Parade Magazine: Compassion Counts More Than Ever, a new study by Michael Berland

Compassion Counts More Than Ever
By Michael J. Berland
Published: March 7, 2010

America is in the midst of a boom–and one that is benefiting and bonding us all. “During past tough economic times, there was a decrease in volunteering,” says Patrick Corvington, CEO of the federal Corporation for National and Community Service. “But today there’s a ‘compassion boom’ of people helping others.” An exclusive new PARADE poll shows how and why so many Americans are working to improve our communities and the world.

“Public service” has become more than a phrase or a school requirement in our country–it’s now a way of life for Americans of all ages. “People who are out of work are volunteering to stay connected to their communities and to hone their job skills,” Corvington explains. “But I think part of what is driving the overall increase is the growing understanding that service is an essential tool to achieve community and national goals.”

The findings of the new PARADE poll confirm Corvington’s observations: Respondents were almost unanimous in the belief that it is “important to be personally involved in supporting a cause we believe in” in our communities (94%) and in the world at large (91%). More than three out of four (78%) think that the actions of one person can improve the world, and 78% also believe they’re more involved in making a difference than their parents were.

The Americans surveyed by PARADE are particularly proud of one very personal way that they’re contributing to the greater good: Ninety percent said that they are working hard to teach their children the importance of activism. They’re imparting these lessons in a variety of ways, including leading by example (64%); talking to their kids about important issues and causes (51%); discussing their own charitable contributions or efforts with their children (35%); taking them to meetings or when they volunteer (32%); urging them to follow role models who are working for positive change (31%); and encouraging them to donate their own money to causes (25%).

Jack Brannelly, 45, an attorney in Draper, Utah, brings his 9-year-old daughter when he volunteers at an elder-care facility. “To put her hand in the hand of a 95-year-old at the end of her life teaches my daughter about the people out of the public view who still need affection,” he says. “This heart-to-heart contact teaches her one of the most important things we can do despite our busy lives. ”

Read the full article

Washington Post: On Success with Michael Berland: ‘Muscle memory’



‘Muscle memory’
By Michael Berland
Published February 6, 2010

Being an established winner is an advantage over being a hungry upstart. And the main reason is that you have the ‘muscle memory’ of success. That can be a huge asset.

‘Muscle memory’ typically refers to how we train our brains for successful physical endeavors through repetition of activity — it’s what athletes do day in and day out in training.

On the field, by way of example, when Indianapolis Colts quarterback Peyton Manning won the Super Bowl against my beloved Chicago Bears three years ago in the exact same arena in Miami, he learned how to handle the pressure of the expectations and what was at stake.

So in this year’s game, Peyton Manning certainly has nothing to prove personally. So he can relax into the game and focus on it.

(But of course muscle memory transcends sports. I think there is a muscle memory of success in any field. When you’ve already succeeded, you already know what to expect. There is less of a fear factor. And you already know how to get the best out of your people. )

Muscle memory aside, an established winner can also mean you have something to live up to: a reputation to protect. That can be an added pressure and not a good thing.

Hungry upstarts, on the other hand, like Saints quarterback Drew Brees, have little to lose. Having little to lose can lead to an openness towards risk, to creativity and flexibility in decision-making. There is also something to be said for the drive and ambition and sometimes the humility of a hungry upstart.

Either way this Super Bowl going to be a great game. Now if the Bears can just start reading On Success!

Washington Post: On Success with Michael Berland: It's hard work



It’s hard work
By Michael Berland
Published January 26, 2010

Q: How often do achievements like that of the newly elected Republican senator from Massachusetts seem to materialize out of thin air? Do you believe in the concept of overnight success?

The media can seize on something all of a sudden –a candidate, a cause, a consumer product — and then it seems like overnight success, but it’s not.

My fellow “On Success” panelists Misti Burmeister and Seth Kahan are absolutely right to emphasize that Scott Brown’s success only appears to be made “overnight.”

I’ve worked for two decades on political campaigns large and small. I know first hand that a successful campaign is like any business success: It’s about good people, teamwork, a nimble but effective decision-making process and good communication both internally and externally. And that is not something you can do overnight, though you can do it fast, especially if you have some seasoned people at the top.

I also know that “momentum candidates” can seem unstoppable, like Scott Brown last week and like President Obama himself became starting in mid-2008. They catch a wave. Then, it seems like there’s nothing that other candidates can do.

But that momentum usually gets going only after a long time of dong a lot of hard work, thinking and planning — in the dark and unnoticed. Malcolm Gladwell’s most recent bestseller Outliers explores this, turning the old “How to you get to Carnegie Hall?” joke (“Practice, practice practice!) into an in-depth examination of success in a lot of fields outside of politics as well.

In my book, What Makes You Tick?: How Successful People Do It – And What You Can Learn from Them, my co-author Doug Schoen and I examine success by analyzing super-successful people using five archetypes.

I think that Scott Brown’s career fits our success archetype of the Independence Seeker. Independence seekers are all about seeing an opportunity and positioning themselves in the right way to seize on it and make the most of it. When you look at his accomplishments, it’s all about his success and achieving it on his terms; it’s not about having a larger vision and leading a body of people there as with the kind of person we call a Natural Born Leader, like President Obama.

An effective career in politics, especially in the Senate, demands collaboration, vision, teamwork. The Independence Seeker is goal oriented but doesn’t have a lot of patience for process. George W. Bush fit that category too — lots of interest in winning, but little interest in governing. In Scott Brown’s case too, the election was his goal, and whether he can “win” at legislating too remains to be seen.

Brown will have to work hard to morph himself, yet again, to attain a new level of success among his peers at the Capitol. One thing is sure: it’s not something likely to happen overnight.

Washington Post: On Success with Michael Berland: Leadership on Leno



Leadership on Leno
By Michael Berland
Published January 14, 2010

Q: NBC’s bold decision to move Jay Leno into prime time has been a ratings disaster. How often does a roll of the dice hurt instead of help? Are gamblers more likely to succeed than those who are cautious by nature?

NBC President and CEO Jeff Zucker took a risk in bringing a late-night show to prime time. But just because the experiment seems to be a flop doesn’t mean — as some have said — that people should question Zucker’s value as a leader.

Zucker apparently championed the idea of stripping Leno’s low-cost comedy hour across the prime-time schedule in lieu of expensive-to-produce dramas. NBC has been trying to boost its broadcast business, which has been losing audience to the Internet and to cable channels, including those like Bravo, in which NBC has a stake, and which have thrived under Zucker’s reign.

What’s important is that the prospective new owner of NBC, Comcast Corp., has rightly shown confidence in Zucker, who signed a new three year contract. In fact, my co-author Doug Schoen and I included Zucker as an example of the success archetype we called the “natural born leader” in our book What Makes You Tick?: How Successful People Do It — And What You Can Learn from Them.

What makes Jeff Zucker a natural-born leader is his combination of skills — his unique vision, competitive spirit and, above all, his willingness to take risk, as with trying a new time-slot for this format that in recent decades has only really succeeded on late-night TV.

In our book, Zucker was profiled in good company along with others who aren’t afraid to take risks in their respective fields: the leaders of Sara Lee, Hearst Magazines, National Hockey League, the Securities and Exchange Commission and Major League Baseball.

Jeff Zucker himself said it best in his interview for our book:

.”…I believe you can take risks and try new things and not be afraid and not be beholden to anything that’s come before. There’s a degree of risk taking in everything. If you’re not willing to put yourself out there and take a chance — to go for it, to win the match –you probably won’t have the kind of ultimate success you’d wish for.

“If you’re not willing to try something new on the ‘Today’ show, to try a new kind of programming in prime time, you may never succeed in network television. It’s not for the faint of heart; you have to take risks. I think you have to be willing to fail. But if you’re not afraid of failing, then you probably never will fully succeed.”

Washington Post: On Success with Michael Berland: Look long-term



Look long-term
By Michael Berland
Published December 30, 2009

Q: Why do most people abandon their New Year’s resolutions so quickly? How much of a role does goal-setting play in achieving success? What are the most effective resolutions you have made?

I have never believed in New Year’s resolutions as a key tool for life success. I believe in life resolutions, or more specifically, in setting life goals and achieving them rather than “resolving” to do things that are good for me … or, more commonly, to refrain from engaging in self-defeating behaviors.

There is something to be said for the feeling of a fresh start and a break from the past that comes with a new calendar year. So I can understand the appeal of New Year’s resolutions. And they can be helpful for matters of personal health and fitness. I am proud to say that I lost 25 pounds in 2009. And sure enough, I started my fitness regimen a year ago.

In What Makes You Tick?: How Successful People Do It — And What You Can Learn from Them, my co-author, Douglas E. Schoen, and I explain motivational traits are a key to understanding an individual’s success archetype (along with both inner personality traits and external traits such as how they interact with people and leverage relationships).

By motivational traits, I mean how do you set goals for yourself and how do you lay the groundwork for reaching them. When you achieve, how does that sense of fulfillment motivate you more, in turn? When you fail to reach your goals, how do you handle that, how do you recalibrate?

If you can be introspective about those issues in setting your New Year’s resolutions, you learn a lot about yourself. And, you can use that information to help you set long-term professional and personal goals that are not about beating the clock.

Happy New Year!

Washington Post: On Success with Michael Berland: Santa, as spoiler



Santa, as spoiler
By Michael Berland
Published December 21, 2009

Q: What accounts for the fat guy’s success as an enduring, worldwide symbol of the holiday? The quirky suit? The fawning elves? The antlered entourage? How often do unlikely figures catch fire and seize the popular imagination?

If Christmas were my client, I’d unequivocally advise keeping Santa on as the face of the operation. Here’s why:

For starters, kids like Santa Claus because he is the “good” bad parent.

Real parents must set boundaries, know when to say yes and when to say no, so our children become moral and well-behaved people. Real parents would be doing the world a disservice if we did not set boundaries and punish kids when necessary.

But Santa, while he watches over kids and knows that kids are capable of being both naughty and nice, has never been known to carry through on the threat of that lump of coal.

Santa’s slogan is pretty much just “yes, yes, yes” in the form of “ho, ho, ho!” He is always benign, and approachable-lap-sitting is his main value-added feature.

For those of us lucky enough to have known our grandparents, we can recognize that Santa fulfills a lot of the grandparent job description, but in a more vibrant, uncomplicated way: He spoils you.

And that’s why parents, consumers, like him too. Because as parents, we can hide behind the myth to spoil our kids in a way that we know isn’t good for them and that we don’t have to take responsibility for: “Nope, I didn’t buy that ridiculously expensive gadget that my child had the tantrum over — Santa did it!”

We can even spoil ourselves — playing both roles, as seen in the popular Santa pub crawls throughout the country where people go bar-hopping dressed in stiff red -and-white, fake-fur costumes.

Santa is a timeless icon, yet there’s no worry about him aging so much that no one will find him attractive, which is a risk with other spokesmodels. In fact, Santa is as old as can be and people love him that way, precisely because he keeps everybody feeling pretty young by comparison — who doesn’t feel like a kid when Santa’s around?

Moreover, Santa has cornered the market on the adjective “jolly” — no one can use that word, even in mid-summer, without conjuring Santa. His red and white colors help the jolly factor, something obviously not lost on another of the world’s most successful brands: Coca-Cola.

Santa is successful as a brand in part because modern-day society needs him; his existence and his persona facilitate the commercialization of Christmas. Without him and the lore of the reindeer, Christmas would be another religious holiday.

Word from the North Pole is he’s becoming a real mentor to the Easter Bunny.