Why do some ideas go viral and others sink?
What makes one brand the darling and others the dog?
What’s behind that ever-present, always-lauded leader?
Momentum.
I’m donating 100% of all proceeds from my new book, Maximum Momentum: How to get it, How to keep it, to the Food Bank for NYC from now until the end of April.
Join Decode_M & me in our new campaign, Momentum4Kids, to raise money and awareness for the ~1.1 million students that are drastically impacted by the public schools closing.
In his book Maximum Momentum: How to Build it and How to Keep It, Mike Berland shares the science behind what propels some people, brands and issues forward. Surprisingly, in an age of big data, the answer dates back to the 1600s. It starts with physics and Sir Isaac Newtown’s mass x velocity.
Most believe momentum is driven by emotion. That it is unpredictable. Mysterious even. Berland thinks differently. He backs the science with dozens of first-hand examples from Fortune 500 brands to start-up disruptors, Hollywood mavericks to social movements.
Berland decodes the science and shares his Momentum Matrix—the five drivers behind the measures. That’s the magic that’s been missing: With these insights we know the WHY behind momentum—and with that, we can make better decisions, better investments. And keep the trajectory moving.
People. Brands. Movements. Issues. This is an equal opportunity energy force. Discover what’s behind MOMENTUM—and where it can take you with Berland as your trusted guide.